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Posts Tagged ‘marketing

New Marketing Gimick for Warner Bros.!

February 3, 2008

As I mentioned before; the untimely death of Heath Ledger has left Warner Bros. in a bit of a quandry as to their marketing strategy on The Dark Knight. (It was very Joker-centric if haven’t been paying attention.) Here’s my ready made solution. No need to thank me WB.

Meta-Movies Here to Stay?

January 25, 2008

  While many have justly pegged a good deal of Cloverfield‘s success is taken straight from the Blair Witch marketing handbook, the fact remains that Web 2.0 helped matters accelerate more so than the first time around. What this translates into is that while there were multiple sites and Facebook entries, nobody was trying to […]


December 2, 2007

With the Internet slowly taking over as the media delivery channel for everything; is there still room for magazines? You certainly can make that case if you go into a bookstore. The magazine racks are shrinking. The same diversity is represented in what is displayed. (And in some stores it has actually increased.) However, the […]